Video content is valuable for helping potential consumers learn about a product or service. 94% of Canadian marketers say video content has helped increase user understanding of a product or service.
1. VIEWER ENGAGEMENT - With technology changing rapidly, video has become one of the most engaging marketing sources. With video, your brand can spread its message in a way that is easily accessible to a large audience.
2. CONSUMER AWARENESS - Customers will only buy your product when they understand what it does and how it can help them. The visual elements of video help businesses clearly explain their products and services.
3. ROI - every good business thinks about return on investment before enlisting a marketing service. A Canadian stats survey from marketers reveals;
· 89% say video gives them a good ROI.
· 83% say video helps them with lead generation.
· 87% say video has increased traffic to their website.
· 81% say video has directly helped increase sales.
4. DIVERSITY - Video production is diverse and customizable to fit every market, industry, and product. This means finding a method that works with your marketing goals is easy.
5. SIMPLICITY - Technology has made it incredibly convenient for people to watch video content. Uploading videos to YouTube that target standard search terms can be an excellent way to get your business on the first page of Google. That’s because Google includes YouTube videos for many search terms at the top of the page.
Video is an excellent way for marketers to reach people. It is easier than ever before for businesses to share high-quality video content.
If you don’t already have video as part of your content strategy, consider experimenting with a custom video project from Juno Productions.
Connect with us for a free consultation
Comments